L’Oréal – Série Expert
L'Oréal’s long-standing Série Expert range needed an identity and packaging shake-up. With sales down, it was time to bring consumers' confidence back. More+
With so many different products created over the years, the range had become disparate and confused. Products and vessels looked different and cohesion had gone out of the window.
With set-up tooling being so expensive, it needed a confident solution to enable one common, identifiable icon to run through the identity and packaging design. That icon appeared through the milk bottle shape of the vessel itself – the single common denominator that tied the products together.
The concept also embraces the L’Oréal philosophy ‘All different, each unique’. As part of the project we helped L’Oréal with the invites and product launch. Within one year of launch, sales had increased by 43% and our consultation relationship continues.