Ciroc vodka, owned by Diageo, is an ultra-premium brand that celebrates the uncommon on every level, from the distillation of grapes to innovative fermentation techniques.
Diageo ran a competition of eight selected international agencies to work with one of eight exclusive nightclubs and their mixologists in London. The brief was to create an object that echoed the premium, cool and fashion-orientated brand values and exist as a self-contained piece of bar theatre that would become a
Our solution was to create a piece that gave the impression that bottle was breathing, using small LEDs that oscillated between darkness and light. Light pours through the holes and dies away, attracting people by the brand’s sense of effervescence. We are now working with Ciroc on a global scale.